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Free strategy tool · Zero to 100

Map where AI is changing your business

AI Strategy Mapper reveals control points, shifting value, and strategic AI Plays across your business ecosystem.

Based on the AI Strategy Mapping methodology behind The AI Strategy Playbook →

Try:
Sales ChannelAccess & interactionValue Proposition / ProductThe offer & customer valueDelivery / ProductionCreate, coordinate & deliverOperational SupportSystems, data & enablementNew to the worldCustom-builtProductCommodityClient-facingBack-office??SERVING
Today+12 months+36 months+5 years

Live example · Uber — the map builds, then the timeline shows where AI moves it

How it works

Four steps from a company name to a strategic position

Step 1

Describe the business

Name a company or a single business unit. We infer the model, the customer and the components that serve them.

Step 2

Confirm, then map

Review our AI-informed view before anything is plotted. The map shows client-facing value above, back-office below, evolution left to right.

Step 3

See the control points

Positions where you can disproportionately influence access, data, workflow, standards or economics.

Step 4

Simulate the AI shift

Watch components drift right towards standardised and autonomous forms — and see what is exposed if you do nothing.

Why AI changes strategy

Position moves faster than planning cycles

Every component of a business is evolving — from new to the world, through custom-built and product, towards commodity. AI accelerates that movement. Capabilities that took a decade to standardise now standardise in quarters.

The consequence is uncomfortable but useful: differentiation is temporary, and the only durable advantage is the control points you hold while the landscape moves underneath you.

Left of the map

AI creates new experience and revenue positions. This is where GROW lives.

Right of the map

AI removes cost through autonomous operations. This is where SAVE lives.

Emerging vulnerability

A differentiator drifting right is a margin problem two years out.

Potential control point

A position that shapes access, data, workflow, standards or economics.

Worked example · Uber

Watch a map build, then watch AI move it

This is exactly what you get. The map builds itself, then the timeline runs forward to show where control shifts and which AI Plays follow.

Sales ChannelAccess & interactionValue Proposition / ProductThe offer & customer valueDelivery / ProductionCreate, coordinate & deliverOperational SupportSystems, data & enablementNew to the worldCustom-builtProductCommodityClient-facingBack-office??SERVING
Today+12 months+36 months+5 years

Adding the positions closest to the customer.

Access remains strategically contested.

Supply remains strategically contested.

Matching is moving quickly towards autonomy.

Used by strategy teams, founders and innovation leads

“It showed us the position we were quietly losing.”

Group strategy director, hospitality

“The clearest AI conversation we have had at board level.”

Founder, B2B services

“We turned three of the AI Plays into funded experiments.”

Head of innovation, retail

See where value is moving in your ecosystem

Enter a company or business unit. The map, three control points, three AI Plays and the AI shift simulation are free.